Outside the game

Casino Journal - Electronic bingo machine supplier Ortiz Gaming also used G2E as a backdrop for a new cabinet introduction. At an event the company labeled an “Amazing Unveiling,” Ortiz introduced its O-Circle cabinet. According to company literature, the O-Circle features a 42-inch evolutionary curved display, reaching toward the sky and wrapping around the player for full immersion into the game. Using surround sound and a larger-than-life curved screen to create a new gaming experience, O-Circle was also designed with player comfort and experience at its core.

The O-Circle has already received rave reviews, with attendees stating, “it really was something amazing,” according to Ortiz executives. A prototype of the O-Circle cabinet will be available for testing during the first quarter of 2015.

In addition to unveiling its O-Circle cabinet, Ortiz Gaming showcased its Ortiz Standard concept at G2E. By using a complex combination of proprietary unbendable math and hold models, an often-imitated game configuration, denomination control, a series of time-in-chair methodologies, and a revenue-expanding buy-a-pay extra bonus ball feature, the Ortiz Standard not only increases win-per-unit, but redefines the expectation of your floor average performance, according to a company white paper. Different from simply adding new machines to a property’s product mix and comparing floor or location averages, the introduction of Ortiz Gaming machines represents not just an increase in win per unit, but an evolution in the thinking about revenue models. Proven in 14 countries, the Ortiz Standard redefines the expectation of game average performance. The new standard sets a new mark for slot floor metrics, just as the move from steppers to video slots was a huge change in expectations and business models, the Ortiz Standard is that next evolutionary step of slot floors.

This revelation is made possible by a shift in mathematical models which is possible only in Ortiz Gaming machines. The Ortiz Standard delivers complex math models in fun and engaging bonuses for customers, creating the ultimate combination of revenue generation with customer focus. Much of the Ortiz Gaming library is made up of bingo-themed games. These games allow players to play up to four bingo cards at once, as well as make bets on each card from 1 to 20 credits, meaning the initial max bet can be up to 80 credits on a game. Unlike slot reel games, which have multiple games at once, the bingo cards do not cause players to focus on multiple confusing games at once, since the cards are being marked from one ball drop, similar to playing multiple games in person.